Running Through The Tape
Lately, everyone is talking about running through the tape. It's a track and field reference first made popular by Michelle Obama, who was talking about a race not being over until it was, well, over.
I was channeling that running through the tape vibe as I worked to fill my recent wave of All-In With Winn. Here are my biggest behind-the-scenes lessons:
I Had A Clear Intention: I decided I wanted this to be my biggest All-In With Winn ever and set a goal to have more than twice the number of any past cohorts. I said it out loud to my business besties. And I made a more aggressive plan, knowing I'd have to do some things differently to get a different result.
I Refreshed The Program: I took the feedback I'd received from previous participants and made some changes to make it better. I also lowered the price to make it more accessible and offered three different payment plans with no added fees to give people options.
I Focused On Testimonials. I asked for more testimonials and revised the web page to feature them prominently. I heard from many that the testimonials and endorsements of others were the reason they joined.
I Asked For Help. Sometimes, I'm dysfunctionally independent. For this round of the program, I swallowed my pride and individually contacted over 100 clients, former clients, friends and colleagues to ask for their help in spreading the word. They did. They emailed, posted on social, told friends, etc. And nearly every single new person who joined the program came from one of these word-of-mouth referrals. I'm overwhelmed by the generosity of my community!
I Got Out of My Comfort Zone. For the last month, I made the program the focus of all of my newsletters, posted far more pics of me on Instagram and LinkedIn talking about the program than I normally would, and tried some new things like live coaching on Instagram and Q&A calls. Early in the marketing effort, I told one of my best friends that I was concerned I'd look desperate, and she said, "It doesn't sound like desperation. It sounds like devotion," and I channeled her words each time I was reluctant to post yet another Instagram Story about the program.
I Extended The Deadline. At the last minute, still shy of my goal, I added a few more days to the enrollment deadline, worked on the weekend, and posted some more on social media, which allowed a handful of additional people to join.
I Didn't Take Any Of It Too Seriously. Because I was doing all the things, I didn't feel the need to take any one of the things I was doing too seriously. This spirit of experimentation made the process more enjoyable and effective than it otherwise would have been.
I hope some of these lessons will inspire you to run through the tape on whatever it is you're working on. Let me know if I can help!